You will hold your event or start a business and still do not have a visual identity. You want to create a logo, but you still don’t want to or cannot invest in this production, although you know that leaving it in the hands of a professional designer is the best option to take.
This post will give tips for creating a brand and having a limited budget to hire a professional for development. In 2 steps, starting with design tips and ending with platforms for helping the logo creation. These platforms can bring inspiration to the construction of your identity.
One detail: responsiveness
Your logo needs to adapt to different virtual environments, where it will be more exposed. In almost all cases, the platforms suggest templates for your logo with the dimensions of Facebook, Instagram, other social networks, and email signature, websites, and cards.
Don’t forget yet the materials your business will likely require: mugs, pens, caps, eco-bags, etc. These infinite variations must belong to a brand manual, which is very useful to use in the long run.
Brand manual
In addition to applying the brand to different surfaces and color palettes, dimensioning the design and standard typography, a good manual covers all branding and brand identity in the public’s knowledge of
Five platforms to help you create your logo
DesignEvo
This platform presents a series of categories that the user with predetermined templates can choose. The interface provides the logo and possibilities for editing the text font, formats, and background. To download the image, you need to take $24.99 out of your Basic plan. The Plus is double and even includes copyrights. Anyway, it is possible to save the file in the cloud and resume its use later. If you want to get logos for free, you can share this tool on your social media to have them.
Canva
Although she does not do a profile search like some others, it is considered one of the most complete. Canva has several types of logos produced, and that can be completely reconfigured. The main styles intended are Brazilians, video games, art/design, emblem, fashion, band, computing, food/drink, education, sports, and many others.
But Canva also has a paid mode. In addition to some of the options being in Pro mode, exclusive to payers, the brand kit link is charged because it guarantees using a color palette and allows uploads of the fonts used. Regardless of paid, it is a very good tool to use.
BrandCrowd
BrandCrowd is simple and opens a text box in which you can put the brand name. From there, the platform gives you several custom logos for your brand name, whose search can be refined with keywords. If our name is Personalize, you can put as keywords events, gifts, personalized, and see what appears from there.
The sadness happens when choosing the logo layout and the colors let the platform take you to the payment page. But watch out: $20 is not much if you liked it, or $15/month for full access to the platform.
Wix
One of the most popular creation and editing platforms, Wix offers a complete service for websites, social networks, emails, etc. Right at the beginning of the editor, two options are suggested: create a logo or hire a professional, since there you have direct contact with designers who will solve your objective with more skill. After that, he asks you to put the brand name, followed by the purpose of the logo. Its sentimental characteristic, such as dynamic, fun, young, conservative, hipster, tech, select favorite images and ends up asking where it will be used in social networks, cards, etc. From there, the platform offers you possible logos.
Despite the good survey, the editor’s recommendation for their logos is for logo cases: logos containing only the title of the brand as the main one. To have your logo, you need to pay $20 in the Basic plan or $50 in the Advanced plan. In both, you get the right to use and standard files for the logo, and in Advanced, we receive the resizable logo and the file for social networks.
Tailor Brands
This platform is the one that most clearly offers a responsive package, adapting your specimen created instantly to different surfaces. There you can also build your website and various graphic arts. You must enter the brand name and choose which category your business belongs to. Unlike Wix, Tailor Brands suggests an imaging approach based on the icon, the name, or the initials of this name. Like Wix, it makes a selection of examples for the user to choose from until reaching “ideal types.” The investment value between subscription fee $9.99 and $49.99 bill per month, the three possible plans.
